Carl Oxley on Big Data: How to successfully integrate it into your company


Despite the increasing adoption of Big Data in business, it still feels like the FT’s words from 2014 continue to ring true: “’Big Data’ has arrived, but big insights have not”. Part of this is due to the manner in which businesses are implementing Big Data. Check out five tips from Westcoast Retail’s MD, Carl Oxley, below on how to best integrate Big Data into your company.

1. Adopt it gradually

‘’As we continue to improve our understanding of how to best implement Big Data, it’s essential businesses adopt a balanced approach. At Westcoast Retail, we combine it with the human experience gathered from our teams on the ground, a method we find particularly effective that allows us to use Big Data to help deliver a second to none service’’.

2. Update your data warehousing models

‘’Sticking with existing data warehouses is a problem experienced by many companies as they make the transition to using Big Data. Unable to properly process the amount of additional data, these systems will negatively impact upon the benefits of Big Data and the insights it can ultimately deliver’’.

3. Conduct a thorough exploratory data analysis (EDA)

‘’The whole point of adopting Big Data is to benefit from the information it provides, so it goes to waste when companies don’t delve into the data collected. Conducting a proper exploratory data analysis (EDA) is key to maximising Big Data and properly integrating it into your business’’.

4. Identify the Big Data opportunities

‘’Before adopting Big Data wholeheartedly it’s important to properly identify where it is going to benefit you most. To do this, highlight the specific areas and problems that are in need of more comprehensive data, and then work out how Big Data is going to be best applied to solve those issues’’.

5. Get the right personnel on board

‘’As a relatively new technology, Big Data still requires personnel with specialised skill sets to maximise its impact. To ensure you don’t fall into any of the traps mentioned above, getting the right know-how on board is key to ensuring Big Data works for you’’.


About Author

Kizzi Nkwocha is the publisher of My Logistics Magazine, The UK Newspaper, The Property Investor, The Cryptocurrency Magazine, The Sussex Newspaper and Business Game Changer Magazine. Kizzi Nkwocha made his mark in the UK as a publicist, journalist and social media pioneer. As a widely respected and successful media consultant he has represented a diverse range of clients including the King of Uganda, and Amnesty International. Nkwocha has also become a well-known personality on both radio and television. He has been the focus of a Channel 4 documentary on publicity and has hosted his own talk show, London Line, on Sky TV. He has also produced and presented both radio and TV shows in Cyprus and Spain. Nkwocha has published a number of books on running your own business and in 2011 his team won the Specialized Information Publishing Association (SIPA) award for best use of social media.

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