Mark Bellamy: Conscious consumers: is free shipping at odds with our ethics?


E-commerce has become the fastest growing retail market in Europe and North America and, according to the Walker Sands 2017 Future of Retail survey, free shipping is the number one incentive for consumers to shop online. In fact, E-Commerce Times recently reported that 27 per cent of shoppers find late delivery so disagreeable, they’d rather a root canal than a late package! 52 per cent also stated they ditched their order when they realised their order didn’t include free shipment.

Along with their desire for free shipping, consumers these days are also taking an active interest in how the various products they buy are sourced and produced. This new ‘consumer conscience’ is common among the increasingly influential millennial market, which is driving brands and retailers towards a more socially responsible business model. According to Forbes, when millennials part with their cash, they’re more inclined to give their business to corporations with pro-social messages, sustainable manufacturing methods, and ethical business standards.



About Author

Kizzi Nkwocha is the editor of My Logistics Money Magazine and My Entrepreneur Magazine. Kizzi Nkwocha made his mark in the UK as a publicist, journalist and social media pioneer. As a widely respected and successful media consultant he has represented a diverse range of clients including the King of Uganda, and Amnesty International. Nkwocha has also become a well-known personality on both radio and television. He has been the focus of a Channel 4 documentary on publicity and has hosted his own talk show, London Line, on Sky TV. He has also produced and presented both radio and TV shows in Cyprus and Spain. Nkwocha has published a number of books on running your own business and in 2011 his team won the Specialized Information Publishing Association (SIPA) award for best use of social media. In the UK he runs a successful consultancy called Social Biz Training which trains people on how to use social media for business.

Leave A Reply

8 + 5 =