Gary Brooks
15 posts
As Chief Marketing Officer at Syncron, Gary Brooks is responsible for global marketing and focuses on enabling leading manufacturers around the world transform their after-sales service operations to maximise product uptime. As the global economy becomes more focused on servitisation, or selling outcomes opposed to selling products,Gary shares his vision for manufacturers as a public speaker and contributing writer. Gary holds a BS from Northeastern University and a MS, Management from Lesley University.
Ecommerce and OEMs: Three ways manufacturers can compete with Amazon on service
Amazon continues to grow at an incredible rate. The company could see shares climb nearly 50 percent in…
Get ready for 2020’s shift to servitisation
2019 has seen the manufacturing industry adopting trends and technologies to propel it to new levels of change…
How to hit the ground running in the switch to servitisation
Over the years, the balance of power in the customer experience has been shifting. Service has become a…
Manufacturing is changing – here are the 5 market disruptors
Online brands like Amazon and Uber have cultivated an on-demand mindset where products should ‘just work’ and service…
Manufacturing M&As present service excellence opportunities
Following the merger of German industrial equipment maker Siemens AG with French rival Alstom, creating a “new European…
How Manufacturers Can Compete and Win Against the Grey Market
The grey market – where a product is bought and sold outside a manufacturer’s authorised trading channels –…
Blockchain: this year’s supply chain game changer
Blockchain technologies have fast become a fixture in the banking and financial sector and organisations across other industries…
Empowering Manufacturers to Deliver Game-Changing Value in 2018
Businesses across all sectors and industries are keen to comprehend what digital transformation means to them and how…
How manufacturers can tap into value based pricing for the millennial customer
Pricing is one of the most important factors in the success of a business. In fact, 62 per…
Don’t get stuck in the dark ages: automate your service parts inventory system – How global manufacturers can decrease downtime to increase profits
By Gill Devine, VP for Western Europe, Syncron Machine downtime can have a big impact on a manufacturer’s…