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Using Dynamic Route Optimisation to Improve Fleet Efficiency

TomTom Telematics
TomTom Telematics

Gone are the days of using standard routing where the only provided benefit is keeping track of  fleet vehicle whereabouts. Now, the technological advancements in routing can help you and your drivers optimise business trips, resulting in faster, safer, more efficient, and cost-effective driving.

Keeping track of driver locations and knowing when a business trip was completed remains the primary purpose and function of standard routing. Fleet managers had access to GPS mapping software across their fleets, informing them which route the driver took, and when the trip was completed.

However, this method of routing does not track events and capture important data that’s now regarded as invaluable to businesses, such as drivers using work vehicles for personal purposes, traffic conditions which could significantly lengthen a trip, or unsafe driving behaviour, all of which cost businesses fuel and money.

Forward thinking organisations are ditching outdated standard A to B routing systems for more dynamic route optimisation. Fleet Managers are now needing to take into consideration different  business and road factors including traffic, driver behaviour, congestion history, service time, and average run time – allowing their fleets to operate in a more efficient, cost-effective manner.

Through utilising dynamic route optimisation, organisations benefit from a bank of actionable data specific to your fleet. With this, comes an array of benefits, here’s the top three ways you can help your fleet operate more efficiently.

Reduce fuel costs through route optimisation and driver behaviour

Fuel is commonly regarded as the single largest cost in running a fleet. For large fleets, not addressing fuel management can result in significant dents in profitability.

One of the ways route optimisation cuts fuel costs is by helping drivers avoid congestion, resulting in less stop-starting, harsh braking and fuel usage. Smart fleet management systems will also provide direct feedback to a driver’s dashboard, warning them when their driving habits are unsafe or costly.

Employees will drive fleet vehicles in a different manner to their own personal cars. Deadlines, workload, traffic, and the simple fact they are not the ones paying for the petrol results in inefficient and often unsafe driving.

By better managing driver behaviour – and ultimately fuel consumption – can greatly benefit the bottom line. Our TomTom Telematics WEBFLEET solution for example helped LeFand Services reduce its fuel costs by 50 per cent, and this is not an uncommon story.

Improve business efficiency through pre-determined, quicker, more efficient trips

Utilising dynamic routing will take the work out of scheduling routes for your fleet, through pre-determined smart scheduling which calculates the best routes based on the number of fleet vehicles available and the destinations.

This ensures there is no crossover between vehicles, such as if one driver could have made both trips on their own. Pre-routing also gives drivers and managers an indication of how long a job will take and when to take a break, encouraging safer driving behaviour and preventing accidents.

Using dynamic routing to quickly schedule trips saves significant time not just for the manager who would manually schedule the routing, but also for the drivers who are avoiding time-consuming roads and traffic.

This extra time can then be used on other tasks, such as packing vehicles, giving drivers peace of mind knowing they will complete their job on time, or even ensuring drivers get proper breaks between trips.

Adapt to route changes and customer requests instantly

In the past, sudden changes such as customers cancelling a service or requesting a different time of arrival would mean plenty of time lost in re-routing trips, and could impact the rest of your driver’s jobs for the day.

However, for managers utilising dynamic routing, you can receive a call from a customer, and change the route directly from your office, which then automatically updates your driver’s dashboard.

This ensures your business provides fantastic customer service and improved service levels, while keeping your drivers happy in the process.

Another way to ensure customers are satisfied with your service is to utilise the accurate GPS tracking on your dynamic routing system to update ETAs, so customers can go about their lives without taking a whole day off to wait for your driver to arrive.

Fleet efficiency starts and ends with ensuring your drivers complete their jobs in a timely and efficient manner. Dynamic routing helps to achieve this through live feedback, quick adaptability in case of route changes and pre-scheduled routes which lead to quicker, more efficient trips. All this while cutting costs for your business and satisfying the needs and wants of your customers.

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