Gary Brooks
15 posts
As Chief Marketing Officer at Syncron, Gary Brooks is responsible for global marketing and focuses on enabling leading manufacturers around the world transform their after-sales service operations to maximise product uptime. As the global economy becomes more focused on servitisation, or selling outcomes opposed to selling products,Gary shares his vision for manufacturers as a public speaker and contributing writer. Gary holds a BS from Northeastern University and a MS, Management from Lesley University.
After-sales business is booming: time to change
After-sales service is facing a time of change. The market is enjoying steady growth bringing increased competition, acquisitions…
Customer Service is driving change in after-sales
Customer experience, once firmly the domain of the marketing department and, more recently, the Chief Experience Officer, is…
Ready to uncover hidden profits? Take our service parts price optimisation Quiz!
The power of product pricing and the huge impact it can have on the bottom line is well…
Making the most of the aftermarket: it’s after the sale that the real opportunities begin
With a contracting durable goods market, it has become critical for manufacturers to find sources of income that…
Service Parts Planning: The Missing Link in ERP Systems
Any manufacturer with an Enterprise Resource Planning (ERP) system knows that it represents a significant investment. ERPs take…