DSL Group flies eagerly into expanding Indonesia and Thailand markets with the new cost-effective Hyster UT Series lift trucks


Indonesian and Thai materials handling company DSL Group is introducing Hyster’s new UT Series range of lift trucks to open up new markets and expand existing opportunities in the nations’ high growth economies.

DSL Indonesia and Dilok and Sons Co Ltd Thailand – which pride themselves on being one-stop shops for all forklift needs – were amongst the first dealers to order the new range of Hyster UT Series lift trucks in six different capacities from 1.5-3.5 tonnes, aimed at industries seeking Hyster quality, toughness and service at a cost-effective entry level price to reliably tackle simple everyday materials handling applications.

DSL Group has ordered an initial consignment of Hyster UT lift trucks for its diverse markets spread across Indonesia with 260 million people, and also for the strong materials handling needs present throughout Thailand’s growing industries.

The value proposition – “Meets the Need. Makes the Move.” – relates to customers who don’t need particular advanced functionality features, but prefer proven materials handling solutions backed by a supplier they can trust – and with the support of a reputable service network extending across Asia-Pacific. The UT Series’ uncomplicated approach to materials handling – backed by 24/7 service – is particularly attractive to customers whose materials handling equipment is required to work intermittently over a working week, on an as-required basis, typically up to 1,000 hours a year.

Demand for the new UT Series will be especially strong among businesses such as food and beverage organisations, building material industries, and logistics centres involved in warehousing, storage, transportation and distribution, says the Managing Director at PT DSL Indonesia, Mr Puntin Kulmongkon.

“Hyster’s long experience in building tough forklifts backed by outstanding service offered by strong dealer networks will be a big advantage of the new UT Series in these markets. Other forklifts just can’t compare in this regard – the market values Hyster’s durability and aftersales service.”

DSL Group provides flexible service terms in order to best fit individual customer operations, with packages including on-call service, term contract service with regular visits or a mechanic on-site to maximise uptime. “We focus strongly on service to ensure our customers can leave after-sales needs to us and focus 100 per cent on maximising their productivity,” says Mr Puntin.

“In a country such as Indonesia, new business opportunities are increasing rapidly. While larger organisations already appreciate what they get with the Hyster brand, this new range opens up opportunity among smaller organisations who can get Hyster advantages with cost-competitive financial packages. Launching the UT Series will give us new opportunity to penetrate into this expanding market. We are driving our business through a customer-oriented strategy of providing quality products while also providing fast response on aftersales service so our customers can focus on maximising their productivity.”

Quality and Backing

The new Hyster UT range embodies all the quality features that have been at the heart of the Hyster brand for nearly 90 years, including intelligent design, product testing, quality of manufacturing and quality of suppliers.

Rather than pigeon-hole basic utility needs – or offer one-size-fits-all solutions – the UT Series philosophy opens a discussion with customers on “What are your specific needs and how long do you need to use it for on a daily basis?”

Hyster already has a strong and long-established professional distribution network extending across Asia-Pacific, strength that is in turn backed by Hyster-Yale globally, which has been building relationships and partnering with customers, suppliers, dealers, and employees over many decades. www.hyster.com

“Hyster’s Asia-Pacific network of experienced and independent dealers such as PT DSL Indonesia offers outstanding service backup that is dedicated to their customers,” says Hyster-Yale Asia-Pacific Managing Director, Mr Tony Fagg.

“The advantage the new range brings with its ‘Meets the Need. Makes the Move.’ value proposition, is fine-tuned responsiveness to customers’ individual needs, including varying hours of service, different applications, cost of ownership, capability, strength and dependability of the product,” says Mr Fagg.


About Author

Kizzi Nkwocha is the publisher of My Logistics Magazine, The UK Newspaper, The Property Investor, The Cryptocurrency Magazine, The Sussex Newspaper and Business Game Changer Magazine. Kizzi Nkwocha made his mark in the UK as a publicist, journalist and social media pioneer. As a widely respected and successful media consultant he has represented a diverse range of clients including the King of Uganda, and Amnesty International. Nkwocha has also become a well-known personality on both radio and television. He has been the focus of a Channel 4 documentary on publicity and has hosted his own talk show, London Line, on Sky TV. He has also produced and presented both radio and TV shows in Cyprus and Spain. Nkwocha has published a number of books on running your own business and in 2011 his team won the Specialized Information Publishing Association (SIPA) award for best use of social media.

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